BayCare is a “leading not-for-profit health care system that joins individuals and families to a wide range of services at 15 hospitals and hundreds of other convenient locations throughout the Tampa Bay and Central Florida regions.
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Like any medical service, they endorse that you visit your primary care provider for small illness or injury that is not life-threatening.
BayCare got together with New York-based creative communications company DeVito/Verdi to address this issue. DeVito/Verdi writes: “BayCare needed to raise the profile of both its Emergency Care services and its Urgent Care services.
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With some simple graphics and touch of humor, the company succeeded in doing that. The signs got really positive reactions and people are noticing and talking about them.
If you are still confused BayCare has more details for you. They say: “ER is appropriate for any life-threatening illness or injury,” they write. “If you are experiencing chest pain, fainting, loss of vision, shortness of breath or severe abdominal pain t
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“These facilities are open 24/7 and have all the capabilities to handle any type of medical situation.”
Urgent care is the perfect option for more minor illness and injury.”
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“Examples would be upper respiratory conditions, urinary tract infections, nausea/vomiting, lacerations, and sprains. These facilities are open evenings and weekends. They are able to repair lacerations and remove foreign bodies.”
“You will typically receive care quicker and at a lower cost than at an ER.” : they say
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We hope now you know the difference.
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What do you think ?
