After bringing this matter into the light, immediate action was taken by the External Affairs minister S Jaishankar.
The company apologized to the ‘people and the Government of India for hurting’ their sentiments. The production and supplies of the bottles were immediately stopped after the issue was raised. “Malka Beer offers its heartfelt apologies to the people and the Government of India for hurting their sentiments,” Gilad Dror, the Brand Manager of the company, said in a statement.
“We highly respect and value Mahatma Gandhi and regret our action of putting his image on our bottles,” he said.
They also cleared that they did not wanted to hurt anyone’s sentiments, it was just to honor Mahatama Gandhi who was the only non-Israeli face on the limited edition bottles along with three former prime ministers – David Ben-Gurion, Golda Meir and Menachem Begin. They have promised to not do it in the future.