This challenge was first seen in 2015 by the media brand Teton Gravity Research.
The company wrote: “Help us all […] by joining the #trashtag project and posting pics of your own cleanup efforts on Instagram. We aim to make a tangible impact on the environment through the galvanizing forces of social media,”.
But unfortunately, the trend did not caught the attention of many people. But luckily after years, an old picture managed to pick up steam and spread across social media.
The trend quickly became viral on Twitter and Instagram. And people started doing it:
we hope that the success of this trend will inspire other positive trends as well.